Tips and tricks to help you build your business right.
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Finding a good vendor can be tricky and tracking down good marketing theory information is time-consuming. We've created this little resource bank to help you save time and energy on your marketing.
STRONG DESIGN RESOURCES
• References PDF
• Logo design questionnaire PDF
• Website design questionnaire PDF
STRONG DESIGN GOODIES
• 2010 Calendar Desktop Wallpaper
BOOKS
• Made to Stick (Heath & Heath): Study how to make your ideas memorable.
• The Brand Gap (Neumeier): Learn what a brand is, what it is not and how to leverage yours.
• Zag (Neumeier): Learn how to set yourself apart from your competitors.
• The Designful Company (Neumeier): Grow your organization with nonstop innovation.
• The 22 Immutable Laws of Marketing (Ries & Trout): A classic—the title says it all!
SMALL BUSINESS RESOURCES
• Arizona Small Business Association (ASBA)
• Freelance Switch: A website loaded with marketing info for self-employed solopreneurs.
• Freelance Switch Podcast: This podcast addresses many issues faced by solopreneurs.
MARKETING INFORMATION
• The Communicatrix: Colleen Wainwright teaches about marketing your business effectively.
• The Marketing Mix Blog: An informative blog dedicated to marketing small businesses.
• The Marketing Mentor Podcast: Click the link at the left to launch the iTunes podcast.
DESIGN & BRANDING INFORMATION
• Brand New: A blog outlining new brand redesigns
• I Love Typography: A blog dedicated to the love of all things type
• Logo Design Love: A blog that studies logo design.
COPYWRITING INFORMATION
• Ivan Levison: Tons of articles by of the greatest direct marketing copywriters.
• Copyediting.com: This website focuses copyediting from Arizona-based McMurry
• Copyblogger.com: A blog focused on refining your copywriting skills and tactics
PHOTOGRAPHY
• Banning Photography: Custom Phoenix area photography. I've used him, he's awesome!
• Martinez Photography: Artistic photography in the Phoenix area
• Tyson Crosbie Photography: Phoenix-area photographer specializing in creative headshots
• Stock.Xchng: Free royalty-free photo website
• StockXpert: Micropay royalty-free photo website
• iStockPhoto: Micropay royalty-free photo website
FONTS
• DaFont Free Fonts: Free fonts for download
• Fontsquirrel: Free fonts for download
• MyFonts.com: A comprehensive collection of fonts for purchase.
• Identifont: Enter your font name in question and get a list of similar fonts.
• What the Font: Upload a graphic of your font in question and get results on matches.
• Walden Font: A collection of historical-style fonts.
• FontDiner: A collection of affordable, retro fonts.
WEBSITE RESOURCES
• GoDaddy.com: My most-trusted source for website hosting and domains.
• BrowserShots.org: Test what your site looks like in dozens of other browsers.
• Wordpress: One of the best free blogging platforms.
• Jeremy Smeltzer Web Development: My trusty development partner for Strong Design.
• Yartap: My trusty e-commerce partner for Strong Design.
• Sitepoint.com: The best source for web design learning.
PRINTING
• United Printing & Mailing: Complete direct mail solutions, from start to finish.
• VistaPrint: Small-run print solutions
• MOO: Small-run photo products
CREATIVE COMMUNITY GROUPS
• Creative Connect Phoenix
• Arizona Small Business Association (ASBA)
• Women of Scottsdale
• Commpose Copywriting Meetup
• American Instute of Graphic Arts – Arizona (AIGA)
• Phoenix Design Week
